The start

I’ve been talking about this ridiculous business idea for a couple of years. It started when I needed an example to explain the concept of Minimum Viable Product. “What’s a bonkers business idea that I could use as an example?”, I asked myself.

And so dial-a-mariachi was born.

Over the years I’ve used it in workshops, talks and training sessions. As well as receiving the response I expected, many people said it was “genius”.

So now I get a chance to demonstrate the concept of Minimum Viable Product in the real world with the most bonkers idea that I could think of.

How do I get myself into these situations?! Oh well, here goes …


The original drawing used on Marvel prototyping tool.

The original drawing used on a prototyping tool in an early workshop.